Ron Bellanti - Right Now Against Bullying

Monday, February 4, 2013

Students Help Create Anti-Bullying App

Lets face it, bullying is prevalent no matter where you go or where you're from - every 7 minutes, a child in the US is bullied. But kids are taking stands in their own ways to help fight and prevent bullying across the country. One great idea that came from students in Oakland County was to create an anit-bullying app. 



The app is backed by “Defeat the Label,” an anti-bullying nonprofit organization, which was approached Brilliant Chemistry, the company responsible for the app, about trying to make a strong impact.

“They had a lot of great celebrity connections and that type of thing,” Said Carl Rundell, a partner at Brilliant Chemistry. “They actually have 1.4 million high school students stand up last year against bullying. Some of the states have actually made it a day to go against bullying.”

The planned release for the app is going to be May 3rd of this year, and it will have three main functions: Reporting, engaging and analyzing.

The app will function as a database where people can annonymously report bullying, as well as commend those who help stand up again bullies. It will cost $200k to develop and may look simple, but the database will be comprable to those used by large corporations



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