The company announced on Tuesday that it would offer a college scholarship to promising high school students who persevere academically in the face of bullying. However, O'Keefe said it will take more than just an anti-bullying campaign to change his mind about the company; he’d like to see a public commitment from Abercrombie to stock larger sizes for women as well as to include plus-sized models in its advertising as some of its competitors do. “They’re still continuing to ignore what tens of thousands of people have mandated from them,” said O’Keefe, whose petition demanding Abercrombie "make clothes for teens of all sizes" garnered more than 75,000 signatures. “It’s not enough, it’s not sincere, it’s just a way to try to avoid the bigger issue.”
Friday, June 21, 2013
Protestors Make Their Voices Heard
18-year-old Benjamin O’Keefe took a stand against bullying when he started a Change.org petition to take action against Abercrombie’s exclusivity. After spotting Abercrombie CEO Mike Jeffries’ 2006 comments on the business news website Business Insider, O’Keefe asks for a public apology and a change in company policy, allowing larger consumers to comfortably wear Abercrombie clothing. Abercrombie & Fitch is making efforts to respond to critics’ claims that the brand excludes certain shoppers by sponsoring an anti-bullying campaign. But some of the retailer’s detractors are dismissing the move as “not enough” and “not sincere.”
The company announced on Tuesday that it would offer a college scholarship to promising high school students who persevere academically in the face of bullying. However, O'Keefe said it will take more than just an anti-bullying campaign to change his mind about the company; he’d like to see a public commitment from Abercrombie to stock larger sizes for women as well as to include plus-sized models in its advertising as some of its competitors do. “They’re still continuing to ignore what tens of thousands of people have mandated from them,” said O’Keefe, whose petition demanding Abercrombie "make clothes for teens of all sizes" garnered more than 75,000 signatures. “It’s not enough, it’s not sincere, it’s just a way to try to avoid the bigger issue.”
The company announced on Tuesday that it would offer a college scholarship to promising high school students who persevere academically in the face of bullying. However, O'Keefe said it will take more than just an anti-bullying campaign to change his mind about the company; he’d like to see a public commitment from Abercrombie to stock larger sizes for women as well as to include plus-sized models in its advertising as some of its competitors do. “They’re still continuing to ignore what tens of thousands of people have mandated from them,” said O’Keefe, whose petition demanding Abercrombie "make clothes for teens of all sizes" garnered more than 75,000 signatures. “It’s not enough, it’s not sincere, it’s just a way to try to avoid the bigger issue.”
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