The "Be More Than a Bystander" anti-bullying campaign brings the problem of bullying home with a series of television, print, and online advertisements. The campaign run by the Advertising Council believes arming students with the knowledge of what to in a bullying situation can help to diffuse it with minor consequences.
Between getting the victim away from the incident to alerting an adult of the problem teaching children how to deal with the problem before it happens could be a proactive solution to a problem spreading nationwide.
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