Abercrombie & Fitch plans to fight bullying with the nonprofit group “No Bully” by creating t-shirts. Graphics for the shirts haven’t been released yet, but Abercrombie plans to donate a portion of the proceeds to the No Bully group.
Mike Jefferies, the CEO of Abercrombie & Fitch, was scolded earlier this year when an old interview surfaced stating that his company is geared towards the “cool kids”. Jefferies hopes that joining the fight against bullying by creating this t-shirt line and creating awareness will show the public he cares.
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